After the departure of George Romney of American Motors on February 12, 1962, Roy Abernathy took the helm as Prsident and CEO and began a program to compete with the big three. The result was the Ambassador, a big car built to compete with the likes of Chevy Impala and Ford Galaxy.
Large cars never had been forte AMC and Roy Abernathy a former Executive of Packard not car for small cars. Abernathy to compete with the big three ambitious plan was $ 300 million in new tools and facilities.
Dick Teague was Chief Designer for Rambler and 1965 Ambassador design drew a clear distinction standard models and America less luxurious. Teague began through the expansion of ambassadors from 112 to 116 inch wheel base. Body shells were still shared with the Classic series with the difference of 4 inches that appear in the length of the impressive Bell ambassadors.
Grill design is bold, however, nice vee extruded aluminum had slightly forward and fringed by lights stacked quad. Length chrome trim complete a cap on the Crown of the side panels and fender extending the fender front full height vertical tail lamps. The roof line was sharp and sculpted side accent the length of the vehicle. The new design of all prompted Motor Trend to call an "amazingly handsome car" Ambassador.
The powerplant for the Ambassador included all six-cylinder engine cubic inch 232 new developed 155 horsepower. Most popular were developed and optional had 287 and 327 cubic inches displacement V8 198 and 270 horsepower respectfully.
Transmission options include the standard speed of 3 columns change manual, but the majority of the owners of Ambassador opted Flash-O - Matic, an automatic three-speed Borg-Warner-supplied.
Other options include air conditioning in $327.65 braking power, tachometer, speed control, ajuste-O - tilt steering wheel rear speaker tone vibration and power Windows and seats. The famous reclining seat become a bed was standard!
Two levels of finish, Ambassador 990 and the less expensive 880 volunteered. Trim level 990 proved more popular, selling more than 880 trim with a 4 to 1 margin.
There was only subtle changes to the ambassadors of 1966: changed the texture of the grille and front fender adopted the chrome trim.
Again designed ambassadors were a sales success. In 1964 ambassadors, 18,647 occurred in 1965 that number rose to 64,145 units only to be surpassed by 1966 that sold 71,692 units models
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