Bentleys have always had a reputation for being powerful cars, but as opposed to the Lamborghinis and Ferraris of this world they're also known for being reliable, durable and possessing an almost rugged look when compared to other top cars. They're not like the tiny, sleek, fragile Italian cars. They are beasts.
Because of this, they were referred to as "the world's fastest lorries" in the 1920s by Bugatti, who were their main competitors on the racing circuit at the time. Although Bentley have certainly come a long way and passed from one owner to another a few times, they've stuck by these design decisions to become the cars they are today.
After Volkswagen took over they dramatically increased and modernised the production of Bentleys, increasing the amount that were produced each year. Rather than harming Bentley's reputation as an exclusive car, the increased production brought them back into the eye of the public as one of the luxury car brands. They also became popular with footballers, driving them even further into the limelight. In fact, demand was so large that the Crewe-based factory couldn't keep up, and some of the work had to be moved to Germany temporarily.
Production of four seat convertible models also helped them further, keeping the Bentley image of durability but combining their reputation for making great larger cars with the fashionable convertible models that had proved so popular in recent years.
The manufacturer also presented Queen Elizabeth II with an official state limousine for her Golden Jubilee. The car is now used for official travel to engagements or meetings and to ferry her to and from church whilst she's staying in Balmoral Castle in Scotland or Sandringham House in Norfolk. There's also a special hood ornament which depicts St George slaying the dragon that replaces the flying B seen on other Bentleys whilst the Queen is on board.
Through investment, increasing production and gaining attention through acts like creating a state limousine, Bentley have managed to storm back onto the front line of luxury automobiles in the last decade and have created a wide range of quality cars since then. By recognising what made them popular in the first place and capitalising on that in an age of small, sleek cars, they've really come back to the forecourt.
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